BUILD YOUR REVENUE GROWTH ENGINE.
We are Redefining CMO, Core Marketing Operations.
Engineer Success
We understand for your marketing to deliver the highest level results and ROI, you need a solution custom designed and built for your business. This is why we work with each client to understand the unique aspects of their business at the granular level.
No pre-determined packages or strategies, no cookie-cutter services or treating clients like products on a factory line. Your business needs hands-on, strategic solutions, not off-the-shelf packages.
We will work with you to understand your business goals. Answering questions like Which markets are you in? What verticals do you want to grow? How effective is your call answering and lead response? How well are you tracking and reporting marketing and sales activity? How effective is your current marketing? What metrics are you using to measure results? Answering these questions and many more are absolutely critical to maximizing your marketing ROI.
Achieve Results
Once your strategy and plan have been developed, we continue to support your marketing activity with hands-on implementation. This includes; content development, website management, Google profile management, paid campaign management, email campaigns, creative development and more. Whatever is required for you to achieve optimal results, we can help. Even aspects like call answering monitoring and management or sales activity reporting can dramatically increase ROI. Overlooking these aspects will inevitably lead to underperforming marketing.
We have extensive experience running and operating marketing platforms delivering the highest level ROI and marketing results.
We can help you achieve those same exceptional results.
What We Do…
Let’s Talk CMO
Core Marketing Operations
While we can provide all of the outbound marketing efforts at a much greater return than most, we recognize there are plenty of agencies who can help with external marketing, such as SEO, paid ad campaigns, or traditional media. However, the only way to fully maximize your ROI is to also address your internal marketing function within your business, what we call your Core Marketing Operations.
Whether it is revamping your call routing, response and scripting, providing weekly reporting, aligning with your sales team efforts, what happens after a lead comes into your business is even more critical to marketing success. Agencies will boast about their cost-per-click, page rank or conversion rates. While those are all important metrics, they alone will never provide optimal marketing performance you will achieve with Redline’s integrated marketing support.
We connect the dots between lead generation and revenue to achieve the highest ROI possible.
Local and Franchise Network Support
In addition to franchisor and individual business support, we offer several network support models to help maximize results down to the local level. We understand working with FDDs and ensuring franchisees are leveraging all of the tools provided by the franchisor as well as how national marketing strategies need to be adapted locally to achieve the best results.
We have seen great success connecting the local strategy and execution with the national brand strategy, especially for aspects like competitive and brand positioning, paid search, SEO and relationship marketing.
If you want to achieve the best results at every level and provide world-class marketing support for your network or individual business, we can help you reach that goal.
What We Have Done…
Sustained 17X ROI
Two year sustained Return-On-Investment of 17X
Including all channels and spend
Achieved by; optimizing SEO efforts, effectively managing paid search and LinkedIn display ad spend, coordinating with local sales efforts…
Increased Insurance Agent Revenue by 30%
Within two months of launching the campaign, insurance agent revenue had increased 30%
Revenue lift grew over the following two years with an annualized increase of over 40% year-over-year
Within three months, generated over $385,000 from agents who had not been visited by a sales person in over a year
Achieved Over 32X ROI Through Account-Based Marketing Campaign
Included all aspects of marketing; SEO, paid search, content creation, white papers, even call center scripting
Targeted high-value vertical of healthcare
Achieved an 85% decrease in customer acquisition cost
Increased Digital Marketing ROAS from 5X to over 19X
Across a national network of over 500 locations
Included all aspects of digital marketing; SEO, PPC, LSAs, Google Display Network…
Maintained or improved all job-level metrics as well such as close rate, average job value, and others
How We Do It…
No two companies are the same. Even within the franchising space businesses are all unique. Effective marketing starts with assessing the needs and analyzing each and every company. Cookie-cutter approaches or service “packages” simply do not yield optimal results.
Over the past two plus decades I have developed and refined a proven process for achieving the best marketing ROI possible. Now, with Redline, we do this through a detailed process, deep evaluation of your business and your needs and completely tailoring all marketing to your business.
I have seen throughout my career, this is the only way to achieve true marketing success. __________________________________________________________________________________________________________________________________________________________________________________________________
Assess and Analyze
No two companies are the same. Even within the franchising space, businesses are all unique. Two companies may look identical on paper, but their markets are different, their strengths and weaknesses are different, their goals and objectives are different and most importantly, their needs are different. Effective marketing starts with assessing the needs and analyzing each and every company. Cookie-cutter approaches or service “packages” simply do not yield optimal results.
This is why we start each client engagement with an extensive Assessment and Analysis phase. Working with Redline, we will dig into all aspects of your business related to marketing and sales. Many of these aspects are often ignored at the cost of poor performing marketing and mediocre results. As an example, effectively optimizing your lead intake process may dramatically improve your conversion and close rates. Working with one franchise business, we were able to effectively align their outbound marketing efforts with their sales activity resulting in a 30% increase in revenue from the targeted audience. We were able to replicate this at scale with even better results of over 40% revenue lift.
In sports, it has been shown the variance between career bench players and Hall-of-Famers is a 5% improvement, yet less than 3% of players ever make it to the Hall-of-Fame.
Effective assessment and analysis will help us identify how we will achieve your 5% and ultimately how you will achieve greatness in your marketing effort.
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Plan
In this critical phase, we take all of the information gathered in the Assessment Phase and develop an actionable plan to maximize your Marketing ROI. I like to say, “Data tells a story.” and your data will tell us where we need to improve and where you should lean in. All aspects are covered in this plan from; which markets offer the best opportunity to how you should capitalize on those markets. We will provide answers to vital questions such as your market share by geography, vertical or even customer type, which customers provide the most revenue and which ones simply provide good conversation, which marketing channels are driving business and much more. We will then use all off the data and insights to build your custom marketing strategy, with your input every step of the way. The deliverable of the Planning Phase is a comprehensive, actionable plan covering all aspects of marketing execution for example; a market-by-market assessment and strategy, vertical integration and alignment, internal lead response improvement plan, an SEO strategy and content plan, recommendations on paid search campaign setup and management, lead routing and call answering process improvements, and more.
Simply put, if there is an aspect which will help improve your marketing and allow you to truly achieve the maximum return possible, it will be included in the plan.
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Engineer
Once your assessment has been completed and we have developed your plan, it is time to get building. We work to create all of the necessary elements needed for you to achieve marketing success. We will engineer your marketing engine from top-to-bottom. Often, companies simply do not have the marketing function so solely concentrating on driving leads ends up being counterproductive as it ultimately results in lost money and opportunity. We handle all aspects of your internal marketing function first, then once we turn on your lead generation you can be certain you are capitalizing on every opportunity to the fullest. It is critical to establish all aspects of your marketing function from content development, website improvements, on-page SEO, email campaign design and creation, Google Profile adjustments, Google Paid campaign development, even aspects like getting your locations verified for Google Local Service Ads, call answering improvements and personnel training for marketing, sales and anyone else included in the lead process. All of this is done in the most effective and cost efficient manner possible. We have a proven track record of developing and running the most effective marketing functions available.
We have proven we deliver the most effective marketing function possible.
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Execute
This is where all the work pays off.. literally, as you begin to see maximum return. Once launched, we execute your marketing to ensure optimal results. With constant oversight and adjustments I will achieve the highest possible ROI for your business. Being that we are so closely aligned with your business, we are able to manage your marketing efforts with the utmost precision delivering the best return available. We are also keenly in tune with the pulse of your business which allows us to be proactive. Whether it is creating blog content, managing paid search campaigns, generating and posting social content, developing sales support collateral, designing and sending email campaigns, even geo-targeting local events, if it will improve your marketing ROI we will manage it with the best possible success.
The only way to achieve the highest possible ROI is for every aspect of your marketing to be fully aligned with your business.
