Our Model, Your Success.

The debate between outsourced or in-house marketing is nearly as old as marketing itself. Outsourced agencies provide flexibility, allow clients to get specialized experts, and provide scalability to both expand and contract as business needs change. However, outsourced agencies are always separated from the business forcing them to rely on business direction which is not always ideal. In addition, no matter how strongly the agency claims to have the client’s best interest in mind, the nature of the agreement simply does not allow for this to be completely true. Like financial advisors who receive product commissions, there is a natural bias towards recommendations when added incentive is involved such as a paid search management fee for agencies.

On the other hand, an in-house marketing department often provides a cost effective solution, close integration with business operations and fast service delivery. This can present challenges however in carrying burden and overhead for employees, scaling efficiently, hiring and terminating and maintaining team morale.

This is why we developed the Reline Fractional Marketing model. We believed if we created a model which provided the best of both worlds, we could create something truly unique and provide a level of value for clients not possible with either a traditional outsourced or in-house model. While we are an external, outsourced agency we fully integrate into your business and act like an in-house marketing team. This model provides you with the greatest level of support, unparalleled ROI and ROAS, executive level expertise and capabilities of a full team from creative and content development to SEO, paid search, relationship marketing, lead routing and response management, field sales enablement marketing and more, all at the cost of what an entry or mid-level employee would cost.